B2B SaaS case study

GEO SaaS: 18 booked calls in 14 days

A geospatial SaaS company needed qualified demos with enterprise buyers. We built their outbound infrastructure from scratch and launched in two weeks.

Metrics shown are representative example outcomes.

3,200
emails Sent
68%
open Rate
11.4%
reply Rate
18
booked Calls
14 days
timeframe
$340k
pipeline

Client

SaaS platform for geospatial analytics

Goal

Generate qualified demo requests from enterprise prospects in the construction and infrastructure sectors.

Constraints

  • No existing outbound infrastructure
  • Small internal team with no outbound experience
  • Needed results before their next board meeting
  • Complex product that required educated prospects

What we implemented

  • 1Registered 4 sending domains and set up 12 inboxes with full DNS configuration
  • 2Built a targeted lead list of 2,400 verified contacts across construction, infrastructure, and municipal government sectors
  • 3Enriched leads with company size, recent funding, and tech stack data
  • 4Wrote 3 unique sequences with case-study-driven personalization
  • 5Implemented automated reply categorization and calendar booking

Timeline

14 days from kickoff to first booked call

Before OutboundX

  • ✕Zero outbound pipeline
  • ✕Relying entirely on inbound and referrals
  • ✕Inconsistent monthly revenue
  • ✕No repeatable way to generate demos

After OutboundX

  • ✓18 booked calls with qualified enterprise prospects
  • ✓$340k in qualified pipeline
  • ✓Repeatable outbound system running monthly
  • ✓Predictable flow of demo requests

What changed

  • →Moved from referral-dependent to proactive pipeline generation
  • →Internal team freed up to focus on product and closing
  • →Board confidence increased with predictable growth metrics
  • →Expanded outbound to two additional ICPs in month two

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