Creative services case study
A premium video editing agency: 11 qualified calls in 21 days
A high-ticket video editing agency was stuck relying on referrals. We installed a complete outbound system and generated 11 qualified calls in three weeks.
Metrics shown are representative example outcomes.
2,100
emails Sent
72%
open Rate
9.8%
reply Rate
11
booked Calls
21 days
timeframe
$127k
pipeline
Client
Video editing and post-production agency
Goal
Build a predictable pipeline of qualified prospects: marketing directors and content leads at funded startups and e-commerce brands.
Constraints
- Previous cold email attempts landed in spam
- Founder was spending 15+ hours/week on manual outreach
- No CRM or outbound tooling in place
- High-ticket service ($5k-$15k/mo retainers) required qualified buyers
What we implemented
- 1Audited and discarded their burned sending domain
- 2Set up 3 new sending domains with 9 inboxes and proper warmup
- 3Sourced 1,800 verified contacts: marketing directors at Series A-C startups and DTC brands
- 4Built personalized sequences referencing each prospect company recent content output
- 5Configured reply handling with automatic positive-reply alerts and calendar links
Timeline
21 days from kickoff to 11 booked calls
Before OutboundX
- ✕Relying on referrals and Upwork for new clients
- ✕Cold emails going to spam
- ✕Founder spending 15+ hours/week on outreach
- ✕Inconsistent revenue month to month
After OutboundX
- ✓11 qualified calls with ideal prospects
- ✓$127k in pipeline from outbound alone
- ✓Founder reclaimed 15+ hours per week
- ✓Consistent flow of inbound replies from outbound campaigns
What changed
- →Shifted from reactive to proactive client acquisition
- →Founder focused on delivery and closing instead of prospecting
- →Built a repeatable monthly outbound motion
- →Hired a closer to handle the volume of booked calls
Want results like this?
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